Peculiarities of Newspaper Style in English and Ukrainian Languages 001
Розміщено 13-05-10 у розділі Освіта.
The Role of Mass Media in Our Life (Роль мас медіа чи засобів масової інформації у нашому житті)
“When people ask about the effects of media they generally turn out to be interested in something else of which media might be a cause such as violence or political bias. A history of media could easily slip into being a history of a society as a whole. This in itself reflects the centrality of media in our lives.” (Colin Seymour-Ure 1991:239)
Now when you ask people about the effect of media upon them, you can often get unsatisfactory answers. It is clear that media has influence to some extend over individuals and groups. Media create and destroy reputations; pop starts, as a class, were the creation of media. Media transformed the economics and political life of many nations.
Of course, now media is a part of our lives, our history, but its influence should not be exaggerated, because as Colin Seymour Ure said “People in 1945-1990 were not the puppets of the media barons, jerking at every tug of the string. Nor, equally, can we seriously believe that popular attitudes were entirely unmoved by the media” (Colin Seymour-Ure 1991:240)
Still for most people the mass media are the major sources of information about world events and about political affairs . Both images and texts form the basis of public perceptions and responses to events. “It is therefore conceptually useful to distinguish between what the mass media tell us to think about – this is signaled by the events they cover – and what specific attitudes or opinions we have to adopt towards those events, though clearly these distinctions may be difficult to uphold in practice” (Negrine :35). Because it depends only on mass media which events to select and how these events are to be presented. Therefore we do not only get information but the information is already interpreted and explained to us. To paraphrase C. Wright Mills, “…men (and women!) live in second-hand worlds… The quality of their lives is determined by meanings they have received from others. Everyone lives in a world of such meanings” (Negrine :36). Because only a few people can experience the events at first hand and we rely on the mass media to inform at about these events.
Of all the existing means of mass communication, despite television’s growing importance as a source of information, regular readers of newspapers continue to attach a great deal of weight to the print medium. Means of communication have developed since the inception of press in the 17-th – 18-th centuries. Yet the press has gone many significant changes: new forms of journalism have developed, there have been changes in printing techniques and even changes in perceptions of the role of the newspaper within society. Furthermore, the press is now only one medium amongst many. Radio, and later television have usurped some of its duties (Negrine, p. 39).
Before investigating the problem of stylistic functions of colloquialisms and their reproduction in TT, we should compare both Ukrainian and English newspaper styles. As we know, English newspaper style has its peculiarities: it still differs from the Ukrainian one due to the more frequent use of colloquial, slang and vulgar elements, various paraphrases, eye-catching headlines, although the Ukrainian language of mass media is quickly catching up.
Теги: in English, дипломні
